Freelancing is a business that is audaciously all about you. As a freelancer, you are the face of your brand. So it would be unnatural to present a false front to the world. The most crucial aspect of branding for a freelancer is the personal part. To strengthen any weak spots, you will have to look inward.
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For many business owners, the third year of operation is a benchmark of success. Many small businesses fail or give up before this point. Being able to get there feels like an indication of future success. But, that is far from the truth.
Read MoreRebranding is far more than just a new logo. You need to be thinking bigger, like, “How can I change my business behavior?”
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