Get insights on branding, marketing and business building from the creators of The Creative Audit
Brand guidelines are created to maintain and defend the brand identity of a company in the market. They are essential because they provide consistency in communication between marketing agencies and all other stakeholders. Brand guidelines are internal tools for employees who may not know what acceptable usage for your company's brand is.
Read MoreLike a good novel or play, a great brand story draws on the highest aspects of the human spirit: love, fear, hope, ambition and the will to succeed. It's not what people do that matters – it's why they do it, the motivation that gives life to their actions.
Read MoreWhen it comes to brands, the importance of a name should never be underestimated. From full-scale rebrands to just a few tweaks, the power of your company's name can make or break you in the eyes of potential clients.
Read MoreRunning a business can sometimes get in the way of thinking about your business. It is essential to take the time and efforts to refocus our mind and think. Brand Introspection is a practice, and we ought to do it regularly, but not obsessively that it impedes our participation in the business operations. Introspection gives us a sense of clarity, and that will result in confidence when it comes to making decisions.
Read MoreI’m sorry. You thought you were different. You were wrong. Confused? Offended? The reality is, no matter the differences in your client list, the size of your business, or the skill level of your employees, your agency is not so different from the others in the marketplace.
Read MoreBut, what exactly is a “NO” list? Your “NO” list is your list of bad habits or behaviours you should break.
Sometimes it can be illuminating to figure out what your brand should not do; a no list. Restrain is the mark of a focused brand. A no list can also be clarifying and can be used to highlight what your brand stands for. So, here are some things to get you started on your “NO” list.
Read MoreFreelancing is a business that is audaciously all about you. As a freelancer, you are the face of your brand. So it would be unnatural to present a false front to the world. The most crucial aspect of branding for a freelancer is the personal part. To strengthen any weak spots, you will have to look inward.
Read MoreFor many business owners, the third year of operation is a benchmark of success. Many small businesses fail or give up before this point. Being able to get there feels like an indication of future success. But, that is far from the truth.
Read MoreRebranding is far more than just a new logo. You need to be thinking bigger, like, “How can I change my business behavior?”
Read MoreThe Brand Canvas is the foundation we use as a start to our Creative Audit process. It provides our consultants with an overall insight of a brand. I want to offer you the same tools - for free - so you too can start understanding your brand and business.
Read More
