Get insights on branding, marketing and business building from the creators of The Creative Audit
Brand guidelines are created to maintain and defend the brand identity of a company in the market. They are essential because they provide consistency in communication between marketing agencies and all other stakeholders. Brand guidelines are internal tools for employees who may not know what acceptable usage for your company's brand is.
Read MoreLike a good novel or play, a great brand story draws on the highest aspects of the human spirit: love, fear, hope, ambition and the will to succeed. It's not what people do that matters – it's why they do it, the motivation that gives life to their actions.
Read MoreRunning a business can sometimes get in the way of thinking about your business. It is essential to take the time and efforts to refocus our mind and think. Brand Introspection is a practice, and we ought to do it regularly, but not obsessively that it impedes our participation in the business operations. Introspection gives us a sense of clarity, and that will result in confidence when it comes to making decisions.
Read MoreI’m sorry. You thought you were different. You were wrong. Confused? Offended? The reality is, no matter the differences in your client list, the size of your business, or the skill level of your employees, your agency is not so different from the others in the marketplace.
Read MoreRebranding is far more than just a new logo. You need to be thinking bigger, like, “How can I change my business behavior?”
Read More
