Get insights on branding, marketing and business building from the creators of The Creative Audit
Running a business can sometimes get in the way of thinking about your business. It is essential to take the time and efforts to refocus our mind and think. Brand Introspection is a practice, and we ought to do it regularly, but not obsessively that it impedes our participation in the business operations. Introspection gives us a sense of clarity, and that will result in confidence when it comes to making decisions.
Read MoreFreelancing is a business that is audaciously all about you. As a freelancer, you are the face of your brand. So it would be unnatural to present a false front to the world. The most crucial aspect of branding for a freelancer is the personal part. To strengthen any weak spots, you will have to look inward.
Read MoreFor many business owners, the third year of operation is a benchmark of success. Many small businesses fail or give up before this point. Being able to get there feels like an indication of future success. But, that is far from the truth.
Read MoreRebranding is far more than just a new logo. You need to be thinking bigger, like, “How can I change my business behavior?”
Read MoreThe Brand Canvas is the foundation we use as a start to our Creative Audit process. It provides our consultants with an overall insight of a brand. I want to offer you the same tools - for free - so you too can start understanding your brand and business.
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