Creative Audit, Branding and Design
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Waistlab

 

Waistlab is no longer the only shapewear brand in town, with competitors starting to come out of the woodwork. Therefore, Waistlab has had its work cut for them—differentiating itself from other brands will be a matter of survival!

Besides the new logo, we gave the brand a much-needed attitude boost. The brand is now sexy, feminine and fun. And most importantly, ready to go international.

 
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