We named this coffee start-up after the legendary Gabriel de Clieu, who managed against all odds to plant a single coffee seedling in Martinique. From this humble beginning, a half-century later, the Latin American coffee plantation system was born - the genesis of the modern coffee culture.
Besides the naming strategy, we also created the entire brand identity from logo to packaging. We designed the brand to be bold and stand out from the competition and crowded coffee capsule market.
