Why Branding?

Why do I need to work on my brand? 

Your brand is the compounding interest of your accumulated business behaviour. Working on your brand means making small shifts to change your business behaviour. A good brand gives you an excellent foundation to start attracting high-value opportunities, shortening sales cycles and eliminating competitive battles.

Why do I need to do a Creative Audit? 

The Creative Audit is an effective method to uncover The True Value of your brand so you can start making changes to your business behaviours.

What is the Brand True Value? 

The True Value is the internal compass and north star for your business. It is the guiding hand for all business actions, empowering you to act swiftly and decisively.

Who is this for?

Who is Eligible? 

The Creative Audit is suitable for all businesses and organisations.

I'm launching a new business and brand. Is the Creative Audit Service Suitable for me? 

The Creative Audit is ideally suited for new business owners and entrepreneurs. The True Value is a strong foundation to start building your business.

I am running an existing business and need my Creative assets redesigned and updated? Should I do a Creative Audit? 

A successful redesign of any business requires a strong creative concept - something which The True Value of your brand can provide. Start with The Creative Audit, and we can start redesigning after that.

Can I ask you to participate in a pitch? 

Sudirwan Juhaimi only participates in certain kind of pitches. Email wan@sudirwan.com if you need more information.

Getting Started

What do I need to prepare for The Creative Audit?

All you need is the desire for your business to excel. A trained brand consultant will guide you throughout the whole process, ensuring your success.

How are you different from other Branding Consultancy or Agency?

The Creative Audit is a modular and transparent service. We have a flat fee, and we are upfront with our prices. Our branding methodology is systematic and streamlined for efficacy. We do not ask for your budget ever, because we do not believe our value and worth should be influenced by what you have in your bank.

What do I get with The Creative Audit?

You will get a document clearly stating your Brand's True Value (vision), your brand pillars (strategy) and your brand's visual scape (creative). Besides these, you will get recommendations on immediate next steps for your brand and how to proceed with using the results of The Creative Audit.

What can do with the results of The Creative Audit?

The Creative Audit gives you clarity about your brand, and with this, you can begin to be more focused with your business and brand's tactics. The Creative Audit is also an excellent foundation to start any significant creative projects.

I want new logos. Which service should I get?

Always start with The Creative Audit, and then proceed with creating new logos with the learnings from The Creative Audit. The Brand Identity service that we provide also requires you to get the Creative Audit service first.

I want to launch a new marketing campaign. Can you help me with that?

Launching a new marketing campaign is a significant undertaking, and Sudirwan Juhaimi has over 13 years of experience in doing that. A marketing campaign requires a customised solution. Please email wan@sudirwan.com for more information.

I want to improve my existing creative assets and brand collaterals. Can you help me with that?

Yes. The Creative Audit is the ideal start for a major design undertaking. The Creative Fix is also service that might be valuable for you.

Managing your brand

How do I ensure that my brand remains consistent and effective?

Brand management requires consistent effort and maintenance. The most effective way is to ensure everyone in your organisation is clear about your brand's The True Value. Share the results of the Creative audit with everyone involved with the brand. Empower them with knowledge.

How do I brief external agencies so that they can understand my brand?

Include the results of the Creative Audit with your agency when you are briefing them on a project.

What else should I do besides The Creative Audit?

The Brand Identity - To create a new brand identity for your company.
The Creative Fix - To align all your creative collaterals and assets to your Brand True Value.