When it comes to brands, the importance of a name should never be underestimated. From full-scale rebrands to just a few tweaks, the power of your company's name can make or break you in the eyes of potential clients.

That's why this article is going to walk you through seven comprehensive guidelines for naming your brand - and make sure that when you come up with a winner, people will know who you are!

1. A good brand should be memorable and unique; there's nothing worse than walking into an art gallery only to find that every artist has their own personalized neon sign reading "Artist Name".

2. First and foremost, think of your target market. This can be difficult for newcomers to the world of branding, but it's vital to remember that before you come up with that beautiful name you've got in mind, you have to realize who it's going to be marketed towards. If you need help in this area, our service The Creative Audit can help you with that.

3. Keep it simple! Simplicity is crucial for a good name. You don't want something that's going to get tangled up in the minds of your audience; instead, you want something they'll easily remember and associate with your brand.

4. When you've got the perfect name picked out, you can go ahead and take some time to think up your logo. Make sure that the logo is going to fit in with your chosen name - not only will this make the whole thing more cohesive, it can also help with recognition.

5. You're now all ready to get creating! Branding's a really fun process - there's no rulebook for exactly what you should do next, so it's completely up to you. This step is all about creativity; try coming up with different names for different campaigns or products, write some slogans and test them out on potential customers. The right name will set the tone of your brand expression here.

6. Be open to feedback. It can be tough to get a name right the first time - but that doesn't mean it's the last time! If you've got any friends or family members who will give you honest, constructive feedback, that can really help you improve your brand.

7. Remember what works and what doesn't. Don't be afraid to split-test; try out different names and see how those perform with your target market. This will also give you some valuable insight into how the name will play when it's being said aloud - it might be surprising which words work best! With The Name Audit, you have 15 well researched impactful names to test!

The name of a brand is the first name that a potential customer will see, so it's important to have something that grabs their attention and makes them want to learn more.